In reaction to the news a few days ago that G.I. Joe: Retaliation was being pulled by Paramount from the 2012 Summer schedule, one month before its release and amidst the usual marketing frenzy of trailers and celebrity interviews that accompanies such blockbusters, I thought I'd post a memory of what G.I. Joe used to be -- from a time when G.I. Joe was unabashedly patriotic and unashamedly marketed just to kids, disregarding any thought of being too cheezy or over the top. And guess what? The franchise was wildly successful for ten years doing this. Oh well, times have changed. The above clip is the openning of G.I. Joe: The Movie, a tie-in film to the cartoon of the 80's which was meant for thatrical release but was suddenly punted to straight-to-video status after the box office failure of Transformers: The Movie (1986). G.I. Joe: The Movie has its faults (mostly having to do with the introduction of the new villains from something called "Cobra-La" -- sheesh), but every scene having to do with the G.I. Joe team itself in the film is stellar, including this wonderful introduction which seemed to feature every action figure produced up to that point (now that's how you market a toyline!).
-Deceptisean
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